Jeff Heggie is an entrepreneur, author, business strategist, and success coach who helps high-achieving individuals step into entrepreneurship, unlock time and financial freedom, and build lives of abundant choice.
With over 20 years of experience as a successful entrepreneur, Jeff has built and scaled multiple businesses across real estate, banking, manufacturing, and online coaching. He now mentors purpose-driven people who want to launch or grow their own entrepreneurial ventures—whether as part-time side hustles or full-time businesses—using proven systems that generate residual income and lasting impact.
As the co-creator of The Confident Athlete Program, author of Challenger Deep: Athletes Rising Above Adversity, and co-host of the Challenger Deep Podcast, Jeff is known for combining performance mindset, personal development, and business growth in everything he teaches. His unique blend of coaching is rooted in real-world experience—from managing in the finance industry to running a seven-figure manufacturing company with operations in both Canada and the U.S.

Whether he's working with entrepreneurial leaders, athletes, or professionals, Jeff believes success starts with mindset. He helps his clients identify their goals, develop high-performance habits, and overcome the mental and physical barriers holding them back.

Jeff and his wife Tamara, both originally from Southern Alberta, now live in Arizona. A former professional rodeo cowboy and long-time basketball coach, Jeff is a proud husband and father who finds his greatest joy in faith, family, and helping others succeed in business and life.