Blog/Carry The Message To Garcia

Carry The Message To Garcia

Monday, April 22, 2024

Throughout my career as an entrepreneur, I have had partners and employees who were invaluable. They had an ownership mentality that made me trust them and value them over others. As I've looked for ways to identify this unique characteristic in people, I found that Elbert Hubbard's essay, "A Message to Garcia," was the perfect outline of that person.

Dan Kennedy said this about "A Message to Garcia:"

"If you are this person, you will prosper - guaranteed.

​People who live this characteristic rise rapidly to wealth and power, even if they start at the lowliest place imaginable. Entrepreneurs who can find or grow a few of these individuals are able to conquer the world...

​One of my early mentors tested me - and I watched him subsequently test others - by sending them to fetch his lunch from a local fast food joint. He told them precisely how he wanted his burger; mayonnaise on the bottom bun, ketchup on the top, "white" lettuce, etc. - nothing like this joint's standard issue burger. Most people failed the test miserably. Some immediately, by asking all sorts of questions: "Where is this place? Give me directions to get there. What if they won't make it that way? What's white lettuce? and on and on. You see, the only way to ace this test is to say nothing more than "I'll be back in a flash", get out there, figure out for yourself or get help from others on how to get there, what white lettuce is, and so on, and get back with that burger made exactly to order... that is "carrying the message to Garcia." 

If you really want to reach your biggest goals, read Elbert Hubbard's "A Message to Garcia" below and learn how to live by the same characteristics the rest of your life.

In all this Cuban business there is one man stands out on the horizon of my memory like Mars
at perihelion.

When war broke out between Spain and the United States, it was very necessary to communicate quickly with the leader of the Insurgents. Garcia was somewhere in the mountain fastnesses of Cuba - no one knew where. No mail or telegraph could reach him. The President must secure his co-operation, and quickly.

What to do!

Someone said to the President, “There’s a fellow by the name of Rowan will find Garcia
for you, if anybody can.”

Rowan was sent for and given a letter to be delivered to Garcia. How “the fellow by
name of Rowan” took the letter, sealed it up in an oil-skin pouch, strapped it over his heart,
in four days landed by night off the coast of Cuba from an open boat, disappeared into the
jungle, and in three weeks came out on the other side of the island, having traversed a hostile
country on foot, and having delivered his letter to Garcia, are things I have no special desire
now to tell in detail. The point I wish to make is this: McKinley gave Rowan a letter to be
delivered to Garcia; Rowan took the letter and did not ask, “Where is he at?”

By the Eternal! There is a man whose form should be cast in deathless bronze and
the statue placed in every college in the land. It is not book-learning young men need, nor
instruction about this or that, but a stiffening of the vertebrae which will cause them to be
loyal to a trust, to act promptly, concentrate their energies; do the thing - “carry a message
to Garcia!”

General Garcia is dead now, but there are other Garcias. No man, who has endeavored
to carry out an enterprise where many hands were needed, but has been well-nigh appalled
at times by the imbecility of the average man - the inability or unwillingness to concentrate
on a thing and do it.

Slipshod assistance, foolish inattention, dowdy indifference, and half-hearted work seem
the rule; and no man succeeds, unless by hook or crook, or threat, he forces or bribes other
men to assist him; or mayhap, God in His goodness performs a miracle, and sends him an
Angel of Light for an assistant.

You, reader, put this matter to a test: You are sitting now in your office—six clerks are
within your call. Summon any one and make this request: “Please look in the encyclopedia
and make a brief memorandum for me concerning the life of Corregio.”

Will the clerk quietly say, “Yes, sir,” and go do the task?

On your life, he will not. He will look at you out of a fishy eye, and ask one or more of
the following questions:

Who was he?
Which encyclopedia?
Where is the encyclopedia?
Was I hired for that?
Don’t you mean Bismarck?
What’s the matter with Charlie doing it?
Is he dead?
Is there any hurry?
Shan’t I bring you the book and let you look it up yourself?
What do you want to know for?

And I will lay you ten to one that after you have answered the questions, and explained
how to find the information, and why you want it, the clerk will go off and get one of the
other clerks to help him find Garcia - and then come back and tell you there is no such man.
Of course I may lose my bet, but according to the Law of Average, I will not.

Now if you are wise you will not bother to explain to your “assistant” that Corregio is
indexed under the C’s, not in the K’s, but you will smile sweetly and say, “Never mind,” and
go look it up yourself. And this incapacity for independent action, this moral stupidity, this
infirmity of the will, this unwillingness to cheerfully catch hold and lift, are the things that
put pure socialism so far into the future. If men will not act for themselves, what will they do
when the benefit of their effort is for all?

A first mate with knotted club seems necessary; and the dread of getting “the bounce”
Saturday night holds many a worker in his place.

Advertise for a stenographer, and nine times out of ten who apply can neither spell nor
punctuate - and do not think it necessary to.

Can such a one write a letter to Garcia?

“You see that bookkeeper,” said the foreman to me in a large factory.

“Yes, what about him?”

“Well, he’s a fine accountant, but if I’d send him to town on an errand, he might accomplish the errand all right, and, on the other hand, might stop at four saloons on the way, and when he got to Main Street, would forget what he had been sent for.”

Can such a man be entrusted to carry a message to Garcia?

We have recently been hearing much maudlin sympathy expressed for the “down-trodden denizen of the sweat shop” and the “homeless wanderer searching for honest employment,” and with it all often go many hard words for the men in power.

Nothing is said about the employer who grows old before his time in a vain attempt to get frowsy ne’er-do-wells to do intelligent work; and his long patient striving with “help” that does nothing but loaf when his back is turned. In every store and factory there is a constant weeding-out process going on. The employer is constantly sending away “help” that have shown their incapacity to further the interests of the business, and others are being taken on. No matter how good times are, this sorting continues, only if times are hard and work is scarce, this sorting is done finer - but out and forever out, the incompetent and unworthy go. It is the survival of the fittest. self-interest prompts every employer to keep the best-those who can carry a message to Garcia.

I know one man of really brilliant parts who has not the ability to manage a business of his own, and yet who is absolutely worthless to anyone else, because he carries with him constantly the insane suspicion that his employer is oppressing, or intending to oppress, him. He can not give orders, and he will not receive them. Should a message be given him to take to Garcia, his answer would probably be, “Take it yourself.”

Tonight this man walks the streets looking for work, the wind whistling through his threadbare coat. No one who knows him dare employ him, for he is a regular firebrand of discontent. He is impervious to reason, and the only thing that can impress him is the toe of a thick-soled No. 9 boot.

Of course I know that one so morally deformed is no less to be pitied than a physical cripple; but in your pitying, let us drop a tear, too, for the men who are striving to carry on a great enterprise, whose working hours are not limited by the whistle, and whose hair is fast turning white through the struggle to hold the line in dowdy indifference, slipshod imbecility, and the heartless ingratitude which, but for their enterprise, would be both hungry and homeless.

Have I put the matter too strongly? Possibly I have; but when all the world has gone a-slumming I wish to speak a word of sympathy for the man who succeeds - the man who, against great odds, has directed the efforts of others, and, having succeeded, finds there’s nothing in it: nothing but bare board and clothes. I have carried a dinner-pail and worked for a day’s wages, and I have also been an employer of labor, and I know there is something to be said on both sides. There is no excellence, per se, in poverty; rags are no recommendation; and all employers are not rapacious and high-handed, any more than all poor men are virtuous.

My heart goes out to the man who does his work when the “boss” is away, as well as when he is home. And the man who, when given a letter for Garcia, quietly takes the missive, without asking any idiotic questions, and with no lurking intention of chucking it into the nearest sewer, or of doing aught else but deliver it, never gets “laid off,” nor has to go on strike for higher wages. Civilization is one long anxious search for just such individuals. Anything such a man asks will be granted; his kind is so rare that no employer can afford to let him go. He is wanted in every city, town, and village - in every office, shop, store and factory. The world cries out for such; he is needed, and needed badly—the man who can "Carry the Message to Garcia."

If you are and entrepreneur ready to "Carry the Message to Garcia," and would like to work directly with me and my team, click the button below!

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Jeff Heggie

Success Coach

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