Blog/The Jeff Heggie Show/Identity Shift with Anthony Trucks

Identity Shift with Anthony Trucks

Wednesday, December 14, 2022

The Jeff Heggie Show 
Identity Shift withAnthony Trucks

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Listen to the Full Interview on The Jeff Heggie Show HERE!

Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, and the founder of Identity Shift coaching. He uses cutting edge science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all white family at 14, losing his NFL career to injury and more he learned how to shift at a very young age, and now his life mission is teaching others how to Make Shift Happen in their lives.

The Confident Athlete Program

develop a powerful mindset, extreme self-confidence, and reach your full potential!

you put a lot of time and effort into the physical aspect of your sport. The mental game is just as important and separates the good from the great athletes!

Listen to Jeff's interview on Anthony's show, the AWW SHIFT PODCAST - How successful people make shift happen - Listen HERE!

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identity shift: upgrade how you operate to elevate your life

Identity. The Most Important Tool To Achieve Your Dreams!

We live in an era with more access than ever before. Everywhere you look it appears someone is more successful, in better shape, making more money and living their dreams. This daily barrage of “better-than-me” drives feelings of imposter syndrome, unworthiness and shame, all the while, deep down we are yearning for a clear sense of self and stability more than ever before.


Have you set out down a path to acquire things, attain skills and check off accomplishments, only to wind up overwhelmed, stuck or stagnant in the process? If so, you’re hardly the only one.

This happens when your internal identity is out of alignment with what you want to be experiencing externally, in the real world. Identity Shift gives you the tools to make meaningful change where it counts: Your Identity. In his sophomore publication, Anthony shares here the secrets to success, but not in the gimmicky way that readers are used to. Innate with in all of us lies the ability to shift into the identity that enables us to unlock a new level of power, perspective, passion and productivity. This book is the concept and process to making an identity shift that will change your life.

Anthony Trucks grew up a black adopted boy in a poor white family to beat the odds to become the man he is today: NFL Athlete, American Ninja Warrior and International Speaker who has been featured in Success, Netflix and Amazon Prime and many more.

Start reading Identity Shift to stand on the shoulders of giants and ascend the mountains of your ambitions today.

Jeff Heggie show - anthony trucks identity shoft
Anthony Trucks on The Jeff Heggie Show podcast

ATHLETES: Develop a powerful mindset and reach your full potential!
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