"Don't just aim to be a professional; aim to be the best"

In the latest episode of the Challenger Deep: Athletes Rising Above Adversity podcast, hosts Jeff Heggie and Tami Matheny dive deep into the remarkable journey of 2024 World Champion Bull Rider, Josh Frost. This inspiring conversation explores the highs and lows of Josh’s career, offering invaluable insights into the mindset, resilience, and determination it takes to reach the top.

For three consecutive years, Josh Frost achieved what many can only dream of—finishing as the runner-up in the world standings. This incredible accomplishment is a testament to his consistency, skill, and determination to compete at the highest level of bull riding. While many athletes would see this as the pinnacle of success, Josh used it as fuel to keep striving for his ultimate goal of becoming a world champion.

"I knew I was going to be a world champion," Josh shares. "It was only a matter of time." Despite the immense pride he feels for his runner-up finishes, Josh’s journey was far from over. His story is a testament to the power of persistence and the unwavering belief in a bigger dream. Year after year, he refined his craft, pushed his limits, and found the strength to aim even higher. Finally, in 2024, his dedication paid off, and he claimed the title of World Champion Bull Rider, cementing his legacy in the sport.

Josh’s journey wasn’t just about physical strength; it was about mental toughness and adaptability. Even when faced with injuries that would have sidelined most athletes, Josh found ways to stay in the game. From physical therapy to alternative treatments, he left no stone unturned in his quest for recovery and performance.

His story is a powerful reminder that adversity can be a stepping stone to greatness. "There’s a way around everything," Josh says. "It’s about figuring out how to work through challenges and keep moving forward."

As a mentor to aspiring bull riders, Josh emphasizes the importance of setting big goals and believing in them. "Don’t just aim to be a professional; aim to be the best," he advises. He also highlights the value of seeking help, whether it’s from coaches, trainers, or mentors. "Don’t be too prideful to ask for help. An outside perspective can speed up your progress more than you realize."

Josh Frost’s story is an inspiration for anyone striving to overcome obstacles and achieve their dreams. To stay updated on his journey, follow him on Instagram @JoshFrost16 or visit his website at TheJoshFrost.com.

Josh Frost’s story is more than just an inspiring tale of athletic triumph; it’s a blueprint for overcoming life’s toughest challenges. His journey underscores the importance of resilience, the value of a strong mental game, and the power of persistence in the face of setbacks. Whether you’re an athlete striving to reach the next level, an entrepreneur building your dream, or someone navigating personal challenges, Josh’s experience offers lessons that apply to every walk of life.

​Success isn’t reserved for the lucky; it’s earned through consistent effort, adaptability, and an unshakable belief in your goals. Josh’s story challenges us to rise above adversity and pursue our dreams with relentless determination.
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​*Listen to Josh Frost's previous interview on The Jeff Heggie Show
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​*Cowboy's, take care of your most important teammate. Take a look at our Horse Care Kit.