Blog/The Blog/Voyage Utah - Hidden Gems: Meet Jeff Heggie of The Confident Athlete Program

Voyage Utah - Hidden Gems: Meet Jeff Heggie of The Confident Athlete Program

Friday, March 01, 2024

See the original article from Voyage Utah HERE

Today we’d like to introduce you to Jeff Heggie.


Hi Jeff, thanks for joining us today. We’d love for you to start by introducing yourself.

My journey has been a combination of athletics and entrepreneurship experiences, with each teaching me powerful lessons in resilience and the pursuit of excellence. Early on, sports taught me valuable lessons in discipline, teamwork, and dedication. These lessons paved the way for my venture into entrepreneurship.

My entrepreneurial ventures have taken me through experiences of both success and failure. These experiences taught me invaluable lessons in adaptability, strategic foresight, and the significance of maintaining a growth mindset. Today, my work focuses on coaching entrepreneurs and real estate investors, yet I’m still deeply connected to the athletic world.

Along with my partner and mental game coach, Tami Matheny, I’ve dedicated a significant part of my efforts to The Confident Athlete Program (www.ConfidentAthleteProgram.com), focusing on empowering athletes with the tools they need to excel both on and off the field.

Our collaboration has also led to the creation of “Challenger Deep: Athletes Rising Above Adversity,” (Get It HERE) a book that is filled with stories and lessons of athletes who have faced adversity head-on and come out on top.


I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

The road has been far from smooth, but it has been educational and transformative. The nature of sports, where you have to face success and failure almost daily, has been a powerful teacher for me. My experience as both an athlete and a coach has ingrained in me the resilience and adaptability that is necessary to navigate both the highs and lows, which is exactly what you face as an entrepreneur.

My entrepreneurial journey has had its challenges and learning experiences. I proudly founded and ran a business in the real estate industry for 16 years, which was both rewarding and demanding. We had many successes through the years but also faced our share of failures. The lessons learned during those times were invaluable.

Unfortunately, during the pandemic, we faced some challenges that the business could not withstand. Despite our best efforts, we were forced to make the difficult decision to shut down. This was a very tough time for me, both emotionally and professionally.

No failure is ever easy or fun, but in hind-site, as I reflect on the experience, the lessons learned are significant. These struggles have shaped me into who I am today. Both the victories and defeats have taught me lessons that help to guide me in my work with athletes and entrepreneurs.

The road hasn’t been smooth, but the experiences along the way have been invaluable in my personal and professional growth.


Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The Confident Athlete Program is designed with one mission in mind: to empower athletes to reach their highest potential through enhanced mental strength and confidence.

Our program is rooted in a comprehensive Success Path that focuses on key areas such as self-talk, body language, preparation, and visualization, among others. We understand that the physical side of a sport is important, but the mental game is just as important and is often the differentiating factor between good and great athletes.

What sets The Confident Athlete Program apart is our dedication to not just improving performance on the field, but transforming lives off it. We specialize in building a foundation of mental toughness that athletes can rely on under pressure, during training, and in their daily lives. Confidence and resilience developed through sports can propel individuals to greatness in all areas of life.

We are known for our practical, evidence-based strategies and tools that athletes can apply immediately to see significant improvements in their performance and mindset. Our Success Path has been carefully developed to guide athletes through a journey of self-improvement, focusing on actionable steps that lead to significant results.

We believe that every athlete will improve their game if they can unlock their mental strength and confidence, which is why we offer a free 14-day trial of The Confident Athlete Program. This no-commitment trial is designed to introduce athletes to our methods and show them the transformative potential of focusing on their mental game. As a bonus, just for trying out the program, athletes receive our Mental Strength Success Secrets for free, providing further insights and tools to foster their growth.

In The Confident Athlete Program, we want our readers to know that we are more than just a training program; we are a community of coaches, athletes, and experts dedicated to fostering a supportive environment where growth, resilience, and confidence thrive. Our brand is built on the belief that with the right mindset, preparation, and support, every athlete can overcome obstacles, achieve their goals, and realize their full potential.

For those interested, we invite you to sign up for your free trial at www.ConfidentAthleteProgram.com. Discover how The Confident Athlete Program can help you build the mental strength and confidence needed to excel, both in sports and in life.

Is there any advice you’d like to share with our readers who might just be starting?
For those just starting, my foremost piece of advice is to embrace the journey with an open mind, especially when it comes to understanding and accepting failure. Early on, I operated under the belief that failure wasn’t an option, convinced that with enough hard work and perseverance, I could avoid it entirely.

However, this perspective shifted dramatically as I progressed. I came to realize that failure is not just an option; it’s an essential part of the journey to reaching your full potential. It’s through our failures that we’re tested, pushed to innovate, and ultimately, learn the most valuable lessons. Embracing failure at a different level means seeing it as a stepping stone, not a setback.

Additionally, I wish I had grasped the importance of the mental game much sooner. The mental aspect of performance, whether in sports, entrepreneurship, or any personal endeavor, is just as crucial as the physical or technical sides. It’s the mental resilience, confidence, and mindset that often differentiate the good from the great. Understanding and strengthening your mental game can transform your approach and results in any field.

Learning from others has been an invaluable part of my journey, providing insights and perspectives I couldn’t have gained on my own. The stories of others, their challenges, and how they’ve overcome adversity are incredibly powerful. This realization was a driving force behind writing our book, “Challenger Deep: Athletes Rising Above Adversity.” We wanted to share these stories to inspire, teach, and illustrate the profound impact of resilience, mental strength, and the lessons learned through facing and overcoming challenges.

To anyone starting their path, whether in athletics, business, or any personal quest, remember that failure is a part of the process. Embrace it, learn from it, and let it propel you forward.

​Simultaneously, invest in your mental game and seek out the stories and lessons from those who have walked the path before you. These principles have guided me and many others to achieve our goals and will undoubtedly aid you in your journey to success.

Get Your Copy of Challenger Deep: Athletes Rising Above Adversity HERE

Jeff Heggie Profile Photo Square no background.png

Jeff Heggie

Success Coach

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