That line from "10x is Easier Than 2x" by Dr. Benjamin Hardy and Dan Sullivan hit me like a lightning bolt.
Not because it was profound.
Because it was true.
And if you’re someone who’s chasing more—more freedom, more income, more impact—then this might be the moment that everything changes for you.
Let me be clear: I’m not here to convince everyone to join me.
That’s the whole point.
I’m building something powerful. I’m building with precision.
​And I’m only interested in locking arms with high-quality, purpose-driven entrepreneurs who are ready to go all in on a 10x path.

Why 10X Is Actually Easier (And So Much Smarter)

In Chapter 2 of Benjamin Hardy’s book, he drops a bomb that most people miss:
Going 10x isn’t about doing more.
It’s about doing less, better.
More clarity. More intention. More focus.
And way fewer distractions.
That changed everything for me.
I used to think that success meant saying “yes” to more things. More calls. More prospects. More late nights. More hustle.
But no. That’s 2x thinking.
That’s hamster-wheel logic.
10x means I’ve got a crystal-clear target—and I only pull the trigger when the right shot presents itself.
That’s how my mentor, Kenny Anderson, built his multi-million dollar business.
Like a sniper. Not a shotgun.
He didn’t throw his opportunity out to the masses and hope someone stuck.
He aimed. He selected. He built intentionally with high-integrity, driven entrepreneurs. People who had that fire. People who didn’t just want to make money—they wanted to make moves.
That’s who I’m looking for.
If that’s you, then we need to talk.
In fact, watch this short webinar and you’ll know instantly if this is your next big step.

Let's Be Honest - You Want More

Now, Chapter 3?
That’s where things get real.
Hardy gives you permission—heck, he challenges you—to admit that you want more from life.
Not just in theory.
Tangibly. Practically. In real life.
You want freedom. Time freedom. Financial freedom. Health freedom.
You want to be able to say yes to your kids’ events.
You want to stop worrying about bills.
You want to feel strong and energized, not burned out and spread thin.
And you know what? That’s OK.
You don’t have to feel guilty for wanting more.
Wanting is about abundance and creation.
Wanting requires no justification. When you want something, you don't need to justify that want to anyone else.
You just need the right path to make it happen.
That’s what this business gives you.
It’s not just about essential oils passive income or residual income or mentorship (though we have the best in all of those).
It’s about creating a vehicle that takes you where you actually want to go.
If you’ve been stuck spinning your wheels—working harder, saying yes to everything, chasing 2x—this is your invitation to stop.
You don’t need more. You need better.

I'm Looking for a Specific Few

I’m not trying to recruit the masses.
I’m not interested in the shotgun approach.
This is a call to you—the one reading this who knows you’re capable of something bigger.
The one who’s been waiting for the right opportunity, with the right people, to go all in.
Let’s stop pretending that mediocre is acceptable.
Let’s stop feeling guilty for wanting more.
And let’s build something that’s truly 10x—together.
Watch the webinar now: www.JeffHeggie.com/The-Perfect-Business-Opportunity
Let’s see if we’re meant to build this together.